Attention Wal-Mart shoppers!
Apr. 8th, 2005 11:29 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
tikistitchWalmart starts singles night? Ewwwww....
THE FOOD, MAKEUP, UNDERWEAR IS AT "EVERYDAY LOW PRICES" BUT A WAL-MART
"DATE" COULD BE FOR FREE.
April 8, 2005: 1:11 PM EDT
By Parija Bhatnagar, CNN/Money staff writer
Wal-Mart's taking on the role of retail matchmaker to some of its
customers.
NEW YORK (CNN/Money) - Just when you thought you'd heard it all from the
king of discount shopping, Wal-Mart is now pitching itself as the new
dating hot spot -- with everyday low prices to boot. ?
In fact, the Bentonville, Ark.-based retailer's been playing Cupid to
hundreds of lonely single German shoppers for well over a year now.
According to company spokeswoman Amy Wyatt, Wal-Mart's been running its
"Singles Shopping" campaign in all of its 91 stores in Germany.
Here's how its works.
On Friday nights, singles looking for romance, mindless flirting or just
a new friend head over to their neighborhood Wal-Mart where they're given
a big bright bow to attach to their shopping cart or their shopping
basket.
Then it's up to the willing participants to approach one another and
take it from there. However, if that sounds too intimidating, Wal-Mart
has set up "flirting points" around the stores stacked with "romantic"
merchandise such as chocolates, wine and cheese to somewhat ease that
first awkward step.
?Said Wyatt, "The singles night runs for two hours in the evening, from 6
to 8 p.m. every week. Our managers there told us that its been hugely
successful and has actually boosted store traffic and sales in a lot of
markets in Germany. In some stores we're getting 300 to 400 people taking
part every week."
Wal-Mart (Research) feels so good about the idea that the retailer
trademarked the "Singles Shopping" slogan in German and is also testing
it in its stores in Puerto Rico, South Korea and the United Kingdom.
Someday, it could even pop up in a few of its U.S. stores.
THE FOOD, MAKEUP, UNDERWEAR IS AT "EVERYDAY LOW PRICES" BUT A WAL-MART
"DATE" COULD BE FOR FREE.
April 8, 2005: 1:11 PM EDT
By Parija Bhatnagar, CNN/Money staff writer
Wal-Mart's taking on the role of retail matchmaker to some of its
customers.
NEW YORK (CNN/Money) - Just when you thought you'd heard it all from the
king of discount shopping, Wal-Mart is now pitching itself as the new
dating hot spot -- with everyday low prices to boot. ?
In fact, the Bentonville, Ark.-based retailer's been playing Cupid to
hundreds of lonely single German shoppers for well over a year now.
According to company spokeswoman Amy Wyatt, Wal-Mart's been running its
"Singles Shopping" campaign in all of its 91 stores in Germany.
Here's how its works.
On Friday nights, singles looking for romance, mindless flirting or just
a new friend head over to their neighborhood Wal-Mart where they're given
a big bright bow to attach to their shopping cart or their shopping
basket.
Then it's up to the willing participants to approach one another and
take it from there. However, if that sounds too intimidating, Wal-Mart
has set up "flirting points" around the stores stacked with "romantic"
merchandise such as chocolates, wine and cheese to somewhat ease that
first awkward step.
?Said Wyatt, "The singles night runs for two hours in the evening, from 6
to 8 p.m. every week. Our managers there told us that its been hugely
successful and has actually boosted store traffic and sales in a lot of
markets in Germany. In some stores we're getting 300 to 400 people taking
part every week."
Wal-Mart (Research) feels so good about the idea that the retailer
trademarked the "Singles Shopping" slogan in German and is also testing
it in its stores in Puerto Rico, South Korea and the United Kingdom.
Someday, it could even pop up in a few of its U.S. stores.
