MalNutrisystem
Jan. 11th, 2008 05:44 pmIt being January, they're running the NutriSystem ads again (along with the Weight Watchers ads, and special gym equipment-as-used-by-Chuck Norris ads).
One thing that occurs: when the ads feature men, the "success stories" go from huge to....well, not quite so huge. Really, there's at least one with a guy actually patting his somewhat-less-expansive beer gut.
When the ads feature women, however, they all go down from size 10* (!?!) to size....negative 2 or something. Really, they're all in bikinis. And the bikinis are nearly slipping off. Because none of them have hips any more.
We're not saying, OMG Nutrisystem sexizm DOOD!!! No doubt their marketing mandarins have studied this, and have figured out women and men respond to different things. And count us glad they don't show some of those male "afters" in bikinis. But, still.
There seems to be some disagreement about it, but according to a UCSF link on the web, the average dress size for an American woman is size 14, and a Christian Science Monitor link gave it as 12 or 14.
One thing that occurs: when the ads feature men, the "success stories" go from huge to....well, not quite so huge. Really, there's at least one with a guy actually patting his somewhat-less-expansive beer gut.
When the ads feature women, however, they all go down from size 10* (!?!) to size....negative 2 or something. Really, they're all in bikinis. And the bikinis are nearly slipping off. Because none of them have hips any more.
We're not saying, OMG Nutrisystem sexizm DOOD!!! No doubt their marketing mandarins have studied this, and have figured out women and men respond to different things. And count us glad they don't show some of those male "afters" in bikinis. But, still.
There seems to be some disagreement about it, but according to a UCSF link on the web, the average dress size for an American woman is size 14, and a Christian Science Monitor link gave it as 12 or 14.
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Date: 2008-01-12 02:19 am (UTC)no subject
Date: 2008-01-12 06:17 am (UTC)no subject
Date: 2008-01-12 06:42 am (UTC)no subject
Date: 2008-01-12 10:56 pm (UTC)no subject
Date: 2008-01-12 10:59 pm (UTC)Alternatively, I just go live in Asia for a year. :p Taipei was the only time I've ever lost weight, and it was so easy...