tikistitch: (Default)
[personal profile] tikistitch
It being January, they're running the NutriSystem ads again (along with the Weight Watchers ads, and special gym equipment-as-used-by-Chuck Norris ads).

One thing that occurs: when the ads feature men, the "success stories" go from huge to....well, not quite so huge. Really, there's at least one with a guy actually patting his somewhat-less-expansive beer gut.

When the ads feature women, however, they all go down from size 10* (!?!) to size....negative 2 or something. Really, they're all in bikinis. And the bikinis are nearly slipping off. Because none of them have hips any more.

We're not saying, OMG Nutrisystem sexizm DOOD!!! No doubt their marketing mandarins have studied this, and have figured out women and men respond to different things. And count us glad they don't show some of those male "afters" in bikinis. But, still.


There seems to be some disagreement about it, but according to a UCSF link on the web, the average dress size for an American woman is size 14, and a Christian Science Monitor link gave it as 12 or 14.

Date: 2008-01-12 02:19 am (UTC)
From: [identity profile] wintersweet.livejournal.com
Sigh. Meanwhile, I need to lose, like, 100 pounds. :p And my goal is to be a size 18. No, really. I'd be happy with an 18. Sigh.

Date: 2008-01-12 06:17 am (UTC)
From: [identity profile] mmymoon.livejournal.com
Don't worry, so would I! I'm large framed, but you know, 16/18 is a nice size! You can like, attempt to fit into the very edge of the range of somewhat normal clothes.

Date: 2008-01-12 06:42 am (UTC)
From: [identity profile] wintersweet.livejournal.com
That's exactly my goal--90% just to save myself hassle and have more than one store to shop at easily.

Date: 2008-01-12 10:56 pm (UTC)
From: [identity profile] tikistitch.livejournal.com
100 lbs is what we scientists term, "a lot." Though, you seem smart and reasonable, so I'll guess you're not aiming to get down to size 0.5 in 6 weeks by eating nothing but raw cashews and hibiscus tea. But I'd be remiss if I didn't warn you, go very slow, maybe talk to an actual nutritionist. I can't vouch for them personally, but I've had a number of friends praise Weight Watchers as being quite helpful and reasonable. I personally found it quite helpful for Mr. Tiki to be in on the madness, given that then we could jointly banish all the "naughty" foods from the house, and elbow each other awake when it's time to get out in the dark and mud and rain and run around the park.

Date: 2008-01-12 10:59 pm (UTC)
From: [identity profile] wintersweet.livejournal.com
Oh, I figure it'll take a really long time. :) Actually, the only people I know in person who've lost anything like that much weight have done kind of extreme things (like bicycling 10 miles a day every day), which I'm not really willing to do. I saw a nutritionist at Stanford a while back, and she felt pretty much the same as I did--my biggest problem is sitting on my butt all day long. So we'll see how the current exercise plan turns out.

Alternatively, I just go live in Asia for a year. :p Taipei was the only time I've ever lost weight, and it was so easy...

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