Awwww!

[tikistitch]

Disney backs out of wine promotion

C'est la vie, Remy. The Mouse has decided that Costco's wine aisle is no place for a cartoon rat.

Walt Disney Co. said Friday that it had abandoned the wine business — even before its first bottles of Ratatouille Chardonnay were scheduled to hit the big-box store's shelves in August.

Bottles of the French 2004 vintage white Burgundy were to carry labels featuring Remy, the haute-cuisine-loving rodent who stars in "Ratatouille," the latest movie from Disney's Pixar Animation Studios.

Disney said it and Costco Wholesale Corp. canceled the promotion after getting flak from California winemakers and opponents of underage drinking.

Must've missed this whilst we were in Mongolia. Bummer!

Comments

[stitch-vicious.livejournal.com]

I thought it was a good promotion idea. Besides, if Disney wants to completely discourage underage drinking, then they should yank the Ratatouille corkscrew kits from their Store shelves. Besides, from past experiences at a few house parties and a sorority kegger, under-21's don't favor wine. They flock toward beer, jungle juice, and hard liquor.

[tikistitch.livejournal.com]

Oh, that label is adorable! I swear to god, America is so dumbed down sometimes.

[spazzygirl19.livejournal.com]

Hey Tiki ... didn't I buy a *Stitch* beer bottle opener when we wuz at Dizzyland?!

[tikistitch.livejournal.com]

I have a Stitch bottle opener and Stitch bottle stoppers and Stitch shot glasses (though they call them "toothpick holders"). And I'm pretty sure they have NBC wine glasses.

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