Disney launches vintage bling for grown ups

[tikistitch]

From Reuters.

The Walt Disney Co. is taking consumers down the rabbit hole to a land where crystal-studded Mickey Mouse T-shirts cost $1,400, Tinkerbell earrings run $630, and a Cheshire Cat wrap sells for $500 -- and consumers are gladly paying.

Disney's consumer division, better known for peddling kid-oriented fashions at Wal-Mart, has been cashing in on a hot trend in haute couture for vintage art.

The company has sold $200 million in high-end and adult apparel featuring classic images of Mickey Mouse and his cartoon friends since 2003, and says it sees no sign that interest is flagging.

Ya mean our Stitch sweatshirt is now couture???

Kewl.

Comments

[wintersweet.livejournal.com]

Took 'em long enough to capitalize on that idea. They've been selling 24k gold Hello Kitty stuff forever in East Asia. :p

You saw the Disney kimono line, right? Man.