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Disney and LEGO Group Announce Strategic Licensing Relationship

NEW YORK, Feb. 15 /PRNewswire/ -- American International Toy Fair -- The LEGO Group and Disney Consumer Products today announced a multi-year licensing agreement that gives the world's premiere construction toy brand access to an extensive portfolio of renowned Disney and Disney Pixar properties. LEGO(R) and LEGO DUPLO(R) products are currently in development for three franchises -- Disney Pixar's Toy Story and Cars, and Prince of Persia -- all scheduled to launch in 2010.


We have some Not!Lego Stitch toys from Japan: needless to say, it would be kewl to some day have the real thing. Meanwhile, OMG LEGO LGM!!!!

Date: 2009-02-20 11:54 am (UTC)
From: [identity profile] mishakitty78.livejournal.com
mr. misha (er hubby - now you have me doing it!) is a lego fiend. seriously. we have lego EVERYWHERE and i think he has just about every star wars lego set, plus a bunch of the indys and towns, not to mention many many many classic sets...this will make his day in a way i cannot describe!

Date: 2009-02-20 03:38 pm (UTC)
From: [identity profile] tikistitch.livejournal.com
Despite my strict No Crap Policy, I fear I might be tempted to pick up Lego Toy Story. Because, wow.

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