tikistitch (
tikistitch) wrote2007-09-25 11:37 am
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
Entry tags:
Awwww!
Disney backs out of wine promotion
C'est la vie, Remy. The Mouse has decided that Costco's wine aisle is no place for a cartoon rat.
Walt Disney Co. said Friday that it had abandoned the wine business — even before its first bottles of Ratatouille Chardonnay were scheduled to hit the big-box store's shelves in August.
Bottles of the French 2004 vintage white Burgundy were to carry labels featuring Remy, the haute-cuisine-loving rodent who stars in "Ratatouille," the latest movie from Disney's Pixar Animation Studios.
Disney said it and Costco Wholesale Corp. canceled the promotion after getting flak from California winemakers and opponents of underage drinking.
Must've missed this whilst we were in Mongolia. Bummer!
no subject
no subject